PGCM (BA) is a One Year Program in Analytics. The course offers a unique combination of domain knowledge in Analytics with practical inputs. Data analytics is helping to usher in a digital revolution and driving revenues for Companies across the Industry like Retail, Banking, Insurance etc. PGCM (BA) is approved by AICTE (All India Council for Technical Education), New Delhi.

Getting into IIRM

IIRM follows the strictest of admission procedures based on well accepted National Tests and the academic credentials of the prospective students.

The course is designed to prepare students for a career in Analytics and enhance capabilities and effectiveness of working professionals already in this field.
The Objectives of the program are to :
  • Provide students with an overview and current status of Analytics in India
  • Prepare the students in understanding Analytics by providing them relevant concepts of Mathematics, Statistics and Information Technology
  • Train the students in the usage of various Analytical Tools available
  • Understand role of Analytics in the current e-commerce Industry
  • Discuss innovative strategies for marketing of various products using Analytics.
  • Any Graduate with Knowledge of Mathematics/Statistics can apply
  • Students writing their final exams can also apply
  • Admissions will be based on personal interview